User experience / User interface design lead

I’m a Product Design Lead at TrueMoney Wallet (part of the Ascend Group). I am a hands on design leader serving a small team on designers on the core consumer wallet and am responsible for design operations. Like a good UX designer, I’m a multi-disciplinary generalist with particular experience in interaction design, research and visual design. I practice across the entire design process, from research and wireframes, through prototyping & detailed UI work, collaborating with cross-functional, international teams throughout the user centered design practice.

I believe in the user experience process and iterating on products with a customer focus. With that, the outcome is often a well-designed service or product audiences want to use. The impact of UX on the day-to-day lives of billions of people is awesome and sobering. I really love what I do.

When I’m not attached to my computer, I like to hang with Chris and to travel around Asia. I get oddly excited about technology, like facial recognition and mesh networks, and graphite pencils. (HB pencils are the best, IMHO.)

Location

Sawadee khrup. Currently I’m in Bangkok, Thailand.

Resume

Digital Product Design

Everyday I am motivated by the opportunity to design smart, well-conceived interfaces. My combined experience at agencies, start-ups and public relations firms has taught me to design around big ideas with both design and data to create beautiful, user-centered and engaging experiences.

Core Competencies Include:

UX Design / User Interface & Interaction Design / UX Research / Design Thinking / Product Design / Art Direction / Information Architecture / Prototyping / Analysis / Usability / Agile

Professional Experience

Product Design Lead

TrueMoney Wallet (Ascend Group) / Bangkok, Thailand / February 2020 – Present
Lead a small team of designers and a content writer and provide mentorship for two design leads and three international designers

Ensure UX design activities are executed at high-quality levels, priority setting, and managing scope; often leading by example in the creation of design documentation for definition and planning, visual mock-ups and interactive prototypes, design QA, and launch

Responsible for design management and operations with a focus on tools to improve processes, design systems, and research ops

Conduct UX research to understand customer behavior and needs, uncover pain points and improve our customer experience

Advocate for design thinking and design and research operations

Senior UX Designer, Manager

Lazada Group (Acquired by Alibaba) / Bangkok, Thailand and Ho Chi Minh City, Vietnam / April 2017 – January 2020
Collaborate with product owners, business partners, designers, and engineers to create elegant design solutions for real customer needs.

Create and rapidly iterate on ideas in order to develop them via storyboards, user flows, mock-ups, and prototypes, or other methods as needed, with support using available insights including customer feedback, quantitative data and site metrics, and usability findings. Develop conceptual diagrams, wireframes, detailed visual mock-ups and prototypes that communicate high-level strategies, user needs and detailed interaction behaviors.

Digital Product Manager, UX/UI

ExpatGoGo / Singapore / August 2015 – October 2016
ExpatGoGo is the Q&A resource where expats, travelers and explorers go for answers and information. Our platform offered a web-based solution for expats to ask a question; receive answers from more experienced travelers and “pioneers”; and select the best, most appropriate answer.

  • Responsible for the planning and execution of our system and iOS application throughout their lifecycles, including: gathering and prioritizing business and audience requirements; and defining the product vision, position and (re)introductions
  • Optimized product with ongoing testing and reporting to increase usability and conversions (including microinteractions, copywriting and typography)
  • Worked closely with sales, marketing and operations to acquire, engage and retain users
  • Managed product integrations, launches and changes with a team of 7 developers in Vietnam using Agile development methodologies and very bad attempts at Vietnamese

User Experience Design Lead

reserveout / Amman, Jordan / September 2014 – May 2015
reserveout is an online restaurant reservation platform serving the Middle East.

UX Lead / Art Director

YAAB / Amman, Jordan / July 2013 – August 2014
YAAB is a digital media company with the mission of increasing the amount of Arabic content on the web. I oversee product life-cycles from a UX perspective across multiple platforms and iterations for a primarily Arabic audience.

  • Task with improving the user experience for the Namy Messaging App with UX-based research findings and deliverables for a better, more user-friendly product
  • Responsible for the user interface design of complex content management systems that caters to Arabic journalists
  • As UX lead, develop UX standards and best practices for a diverse and distributed team

UX Lead / Art Director

YAAB / Amman, Jordan / July 2013 – August 2014
YAAB is a digital media company with the mission of increasing the amount of Arabic content on the web. I oversee product life-cycles from a UX perspective across multiple platforms and iterations for a primarily Arabic audience.

  • Task with improving the user experience for the Namy Messaging App with UX-based research findings and deliverables for a better, more user-friendly product
  • Responsible for the user interface design of complex content management systems that caters to Arabic journalists
  • As UX lead, develop UX standards and best practices for a diverse and distributed team

Senior Interaction Designer

Forum One / Alexandria, VA / October 2012 – July 2014
Forum One is a digital agency that crafts solutions for organizations in health, education & global development.

  • Design high-impact, user-centered interfaces with strong emotional appeal, interactions to maximize user engagement and cement powerful brand identities not typically seen in the healthcare, education or government sector
  • Create high-quality mock-ups and presentations, demonstrating the ability to balance design aesthetics and open-source technical capabilities and limitations
  • Standardize information design documentation and facilitate sharing and adoption throughout the agency

User Interface Designer

Unison Agency / Washington, DC / March 2012 – October 2012

  • Front-end development skills, HTML5, CSS3/SASS & responsive design techniques, to create interactive prototypes

Web & Graphic Designer

Seven Twenty Strategies / Washington, DC / September 2010 – June 2011

  • Create compelling, message-driven websites, infographics and print designs for Public Affairs/Public Relations clients like GSK, BlueCross/BlueShield and PhRMA

Education

  • Bachelor of Arts, Visual Arts 2000
  • University of Maryland—Baltimore County, Catonsville, MD